Jason Nissen

As travelers become more conscious of their environmental impact, hospitality marketplaces are adapting quickly to meet new expectations. Today’s guests increasingly begin their search with sustainability filters, making green travel options a significant factor in booking behavior. Because this shift reflects a broader cultural movement —not just a niche trend—platforms must evolve strategically to appeal to eco-aware users. Moreover, travelers now view sustainability as a crucial component of a high-quality experience. Instead of prioritizing luxury alone, they prefer properties that minimize waste, utilize renewable energy, and actively support their local communities. As this expectation has grown, hospitality platforms face mounting pressure to verify claims and provide transparent, credible information. What Modern Travelers Want from Sustainable Hospitality As sustainability becomes a top priority, guests now expect more than symbolic gestures. They seek properties that utilize ...

In the rapidly changing hospitality industry, brands are under constant pressure to innovate, adapt, and exceed customer expectations. The rise of digital marketplaces, social media platforms, and online booking systems has transformed the way hotels and travel companies interact with their guests. Some hospitality leaders , however, have mastered these transitions gracefully, turning challenges into opportunities for growth. Their stories reveal what it takes to succeed in today’s competitive environment, where customer trust, digital innovation, and service excellence intersect. Reinventing the Guest Journey Through Digital Transformation When Marriott International adopted digital transformation, it did more than embrace new technologies—it reimagined the entire guest journey from start to finish. The company invested heavily in data analytics to gain a deeper understanding of travel behaviors, preferences, and pain points. This information served as the foundation for Marriott’s re...