Not long ago, planning a trip meant endless tabs on a laptop—one for flights, another for hotels, and maybe a few more for tours or local restaurants. Marketplaces like Booking.com or Airbnb made things easier, but they still left the heavy lifting to the traveler. Today, Artificial Intelligence (AI) is rewriting this story. Hospitality marketplaces are no longer places to book a bed for the night; they’re evolving into intelligent companions that help design entire journeys. Let’s explore how AI is reshaping hospitality marketplaces—not in abstract terms, but through the eyes of travelers, hosts, and the platforms themselves. The Traveler: From Choices to Clarity Consider Maria, a young professional planning a short escape to Lisbon. A decade ago, she would have scrolled through dozens of listings, reading reviews and comparing prices late into the night. Now, an AI-powered platform knows her budget range, her preference for boutique stays over chain hotels, and even her habit of boo...
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